Wednesday, July 20, 2011
Monday, July 18, 2011
Deal Making Interviews
Name: Cynthia McCarty
Industry: Entertainment
Job Position: Manager to major artists
Description of Position: I manage day to day activities, appearance/performance negotiations for my artists
1. How Important Is Making Deals Important to you and/or your position? Explain?
~Very important, making the right deal the right way plays a big role in my work ethic and builds lasting relationships with others in the business.
2. How do you deal with negative emotions when making deals?
~I try not to work/deal with those types of people who bring negativity to the table.
3. What is “Positional Bargaining” to you?
~People who use their status to get what they want/or offer you a certain rank to get you to do what they want.
4. Have you ever used or dealt with anybody that used dirty tricks or tricky tactics to get a deal accomplished? Explain?
~Yes, I no longer work with those individuals. I base my business dealings on honesty and integrity; no deal is that important to lower my standards or compromise my integrity.
5. How do you think being affiliated with someone or a certain brand affects business deals?
~The world teaches us that its not what you know but WHO you know. I don’t name drop and don’t like people who do.
Name: Brandi Browne
Industry: Radio
Job Position: Market Program Director for WIMX MIX 95.7/WJZE HOT 97-3 in Toledo, OH
1. Making deals are pretty important when it comes to pleasing my listeners but
promotionally. Having the support of the records companies as it relates to the hottest cd’s, trips, and great prizes which usually comes with the artist most of the time. The records companies love to execute promotions because of the big exposure that their artist will get. We on the other hand love them as well because that is another way to boost rating.
When it comes to making deals as it relates to community involvement it is always some type of deal. Basically if you support my event and help out with your street team and etc. then I will support yours. It’s an understanding between the parties and it continues and we build relationships with those organizations, companies, and etc.
2. Dealing with negative emotions is actually pretty simple. Being a great
listener is pretty important when emotions are involved. Keeping a leveled head
and staying professional at all times is the key to success. Loose your cool and
you could possibly loose the deal. I believe that stand your ground professionally
but there is more than one way to skin a cat. Always have a backup plan.
3. Positional bargaining is when my record reps comes in to visit me and want you
To add a song that is getting no activity. It’s usually very hard for a new artist to get attention from Program Directors because I believe in the charts. I have many that I go by and a consultant who does an independent survey on the artist,
movement and holding or staying power. It’s always a back and forth effort
because they have to get their records played. (I had a rep bring a record to me
3yrs ago and I didn’t feel that it would be a hit at the time but another rep came
back to me with the same record and it sounded different at that time and I felt
it was time for it) It became a huge hit for the artist “Noel Gourdin”. New artist then but not now. Great story!
4. Of course I have and those are the people you don’t deal with because of their
business ethics. People who are cavalier when it comes to dealing with you
will eventually get you into a lot or some trouble which could ruin your
position and they definitely will try. What I have learned when dealing with
this type of individual or company you have to choose your battles. If its worth
it then we have to figure out a way to make it work for both parties.
5. It will affect it negatively or positively. I would prefer positively because you
would like to be in a position of power for a long time. I always want when I
hire someone that it would be a individual that would bring something to the
table that would help me in my business dealings. Of course its not always the case
because individuals will say anything to get the job. Its important to get references,
and do a back ground check on the person so that you will not messed up any deals
you have worked hard to accomplish.
Industry: Entertainment
Job Position: Manager to major artists
Description of Position: I manage day to day activities, appearance/performance negotiations for my artists
1. How Important Is Making Deals Important to you and/or your position? Explain?
~Very important, making the right deal the right way plays a big role in my work ethic and builds lasting relationships with others in the business.
2. How do you deal with negative emotions when making deals?
~I try not to work/deal with those types of people who bring negativity to the table.
3. What is “Positional Bargaining” to you?
~People who use their status to get what they want/or offer you a certain rank to get you to do what they want.
4. Have you ever used or dealt with anybody that used dirty tricks or tricky tactics to get a deal accomplished? Explain?
~Yes, I no longer work with those individuals. I base my business dealings on honesty and integrity; no deal is that important to lower my standards or compromise my integrity.
5. How do you think being affiliated with someone or a certain brand affects business deals?
~The world teaches us that its not what you know but WHO you know. I don’t name drop and don’t like people who do.
Name: Brandi Browne
Industry: Radio
Job Position: Market Program Director for WIMX MIX 95.7/WJZE HOT 97-3 in Toledo, OH
1. Making deals are pretty important when it comes to pleasing my listeners but
promotionally. Having the support of the records companies as it relates to the hottest cd’s, trips, and great prizes which usually comes with the artist most of the time. The records companies love to execute promotions because of the big exposure that their artist will get. We on the other hand love them as well because that is another way to boost rating.
When it comes to making deals as it relates to community involvement it is always some type of deal. Basically if you support my event and help out with your street team and etc. then I will support yours. It’s an understanding between the parties and it continues and we build relationships with those organizations, companies, and etc.
2. Dealing with negative emotions is actually pretty simple. Being a great
listener is pretty important when emotions are involved. Keeping a leveled head
and staying professional at all times is the key to success. Loose your cool and
you could possibly loose the deal. I believe that stand your ground professionally
but there is more than one way to skin a cat. Always have a backup plan.
3. Positional bargaining is when my record reps comes in to visit me and want you
To add a song that is getting no activity. It’s usually very hard for a new artist to get attention from Program Directors because I believe in the charts. I have many that I go by and a consultant who does an independent survey on the artist,
movement and holding or staying power. It’s always a back and forth effort
because they have to get their records played. (I had a rep bring a record to me
3yrs ago and I didn’t feel that it would be a hit at the time but another rep came
back to me with the same record and it sounded different at that time and I felt
it was time for it) It became a huge hit for the artist “Noel Gourdin”. New artist then but not now. Great story!
4. Of course I have and those are the people you don’t deal with because of their
business ethics. People who are cavalier when it comes to dealing with you
will eventually get you into a lot or some trouble which could ruin your
position and they definitely will try. What I have learned when dealing with
this type of individual or company you have to choose your battles. If its worth
it then we have to figure out a way to make it work for both parties.
5. It will affect it negatively or positively. I would prefer positively because you
would like to be in a position of power for a long time. I always want when I
hire someone that it would be a individual that would bring something to the
table that would help me in my business dealings. Of course its not always the case
because individuals will say anything to get the job. Its important to get references,
and do a back ground check on the person so that you will not messed up any deals
you have worked hard to accomplish.
Thursday, July 7, 2011
Interview: Best Of Both Offices
In part 1 of our interview we talk with Young Sav and Steve-O. They help run the radio department in Def Jam and own Best Of Both Offices. In the interview we talk about how both got their start and how they created the Best Of Both Offices brand. We also talk about how they helped “guide” Rick Ross career.
In part 2 we talk the relationships between the BOBO team and the blog game. For those that know, Savv and Steve have really made an effort to include the blogs in the promo campaigns for their artists (conference calls, web content, etc.). We then talk about their relationship with Rik Cordero, and branching out to film.
Follow Them @YoungSavv and @StevoBOBO
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