Saturday, June 4, 2011
Hip-Hop Since 1978 Gains Another Rap Star & Potential Merger
It's Official. Nicki Minaj has dropped Diddy as her manager, according to XXL. XXL has confirmed that Nicki has parted ways with Diddy and is now being managed by the men of Hip-Hop Since 1978, Gee Roberson and Kyambo Joshua. They also have Lil' Wayne, Drake and Young Jeezy on their roster.
Although the reason for her departure isn’t clear, another source tells XXL that Minaj was under the impression that Diddy would be more hands-on with her career, but was disappointed when she realized it wasn’t the case. Just like most of everybody that was excited with the management venture Diddy took with signing both Rick Ross & Nicki Minaj, I thought this was going to be a very beneficial move especially after seeing some of the moves Diddy made with Ross just off of getting him his first commercial. However, despite not getting any commercials or signing any endorsements through her management venture with Diddy, Nicki still had a successful year and is continuing by Touring with Wayne, Ross, & Travis Barker on the I Am Music 2 Tour and with plans for a Pink Friday Tour for 2012, there is no worry about Nicki gaining the $$$.
In other related news, Cortez Bryant, both Lil' Wayne & Drake's Manager is on the verge of making his business deals with Hip-Hop Since 1978 official. Bryant "has made an indelible mark upon the music industry with his hands-on management style. For the last seven years, the Jackson University grad has ushered his roster of artists to chart-topping musical phenomenons. Lil Wayne, for instance, completed 78 headlining shows in nine months in 2009 that grossed well over $40 million, making him one of the most profitable touring artists. Similarly. Meanwhile Drake has secured endorsement/sponsorship deals with brands ranging from Sprite and Kodak to AT&T." In the Black Enterprise article, they interviewed him about his success with Wayne & Drake and about his upcoming power merger with Hip-Hop Since 1978.
This move in my opinion is great for Hip-Hop because both companies already have joint management duty for Wayne and Drake, by merging they are under one branch and it allows for Bryant to have more say in their careers and provide potential opportunities for the other Hip-Hop Since 1978 clients. It also gives Hip-Hop Since 1978 another power boost and leg up against other Management companies like Violator, G.O.O.D. Music, Roc Nation, and Diddy's new Bad Boy Management. With these powerhouse companies existing with successful artists like Drake, Nicki, Ross, & Wayne, Hip-Hop is continuing on its rise from the dead.
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